![]() ![]() Mastering that balance is largely in the hands of NaturalMotion CEO Torsten Reil and his team of U.K.-based developers. "The question is-will they get the economy so balanced that people who don't spend money feel like their time is worthwhile and the people that do feel the money they spend is worthwhile." "There's no question they're going to make a game that works and no question they'll get a lot of people to play it," said Pachter, who has an "outperform" rating on the stock and a $6 price target. Read More On mobile, more challenging games mean more money Just creating a highly engaging game, even with Zynga's large marketing budget to back it up, doesn't assure financial returns. Michael Pachter, an analyst at Wedbush Securities, said that Zynga must show it can create a winner in the space before investors will get excited, because there's a tricky formula for success. The game will roll out for testing in certain locations in the coming weeks and launch globally later this year. The game is free to play and will charge for users to level up or gain some sort of advantage that would otherwise require more time. With "Dawn of Titans," Zynga is going after the gamer that likes player-versus-player battle scenes. The other two are "Empires & Allies," another action game, and "FarmVille: Harvest Swap," a puzzle matching game along the lines of "Candy Crush Saga." "Dawn of Titans" is among three announced so far. ![]() Chief Executive Officer Don Mattrick, former president of Microsoft's interactive business, took over the company from founder Mark Pincus in 2013, and told investors to expect six to 10 new games this year. "The top 10 grossing charts are generally reflective of mainstream consumer tastes."īut the company has ambitious plans to right the ship. "That's an important category because of the profit pools in it," said Clive Downie, Zynga's chief operating officer and a former vice president at Electronic Arts. Zynga doesn't have any games on iOS or Android that rank better than 19th. On both platforms, the number one game is Supercell's "Clash of Clans," followed by Machine Zone's "Game of War: Fire Age." Four of the top 10 grossing games in Google's Play store and three in Apple's app store are action battle games, according to App Annie. The reason that market is so critical for Zynga comes down to economics. Created by NaturalMotion, the studio Zynga acquired last year for over $500 million, "Dawn of Titans" is the company's most aggressive effort yet to lure hardcore gamers, rather than just the casual and social type. Whether the one-time Internet star can recapture its glory largely depends on the success of action-packed games like "Dawn of Titans," which Zynga is showing off on Thursday for the first time ahead of its upcoming launch. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |